SEO and GEO
From a WhatsApp click to a proposal: what to track
Separate contact intent, received conversations, handling and proposals to understand the commercial journey that starts on your website.
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AI, content and digital experiences. Useful ideas for your next website.
AI and Web Design
Website redesign: start with the problem rather than the trend
Decide what to preserve, improve or rebuild by starting with visitor questions and operational needs instead of appearance alone.
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AI and Web Design
Scroll animations that help people navigate
Entrances, reading progress and perspective effects can guide visitors. They should support content, touch and keyboard use rather than obstruct them.
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Content with AI
An HTML blog: publishing with organisation and control
A static blog can keep a consistent design and a simple routine when articles, images and navigation files are published together.
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AI and Web Design
INP and Core Web Vitals: does your website respond well?
Fast loading is one part of the experience. Menus, filters and buttons also need to respond clearly to interaction.
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AI and Web Design
Design systems and AI: keeping your website coherent
Clear rules for colour, typography and components help a website grow without making every page feel like a different project.
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ChatGPT Search: what a business website needs to make clearDownload checklistClaude Artifacts: how to evaluate an interactive website ideaDownload checklistGitHub Copilot: collaboration and review as websites evolveDownload checklistCursor Agent: why website changes need reviewDownload checklistFigma Make: test the visitor journey before the final websiteDownload checklistAdobe Firefly: visual references that keep a clear directionDownload checklist
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